Neuromarketing is the scientific study of how the brain responds to marketing stimuli, using advanced techniques from neuroscience and psychology to analyze consumer decision-making. It helps businesses craft more effective marketing strategies by understanding subconscious preferences, emotional triggers, and engagement patterns.
Traditional marketing approaches often fail to capture the complexities of consumer behavior. Neuromarketing provides deeper insights into how audiences perceive and react to advertisements, branding, and product design, enabling marketers to create content that resonates on a neurological level.
