Transform your marketing into actionable consumer insights emotions, motivations, and interests. Our neuromarketing expertise helps OOH, SaaS, and e-commerce brands decode consumer behavior for campaigns that truly resonate.
Leveraging EEG, eye tracking, and advanced experimentation tools to uncover what truly motivates your consumers.
Establish objectives, insights, and direction.
Select globally targeted audience for testing.
Gather insights, interpret, and refine.
Neuromarketing combines neuroscience & behavioral science to uncover how your audience feels, thinks, & acts.
We reveal emotional triggers and motivations to craft campaigns that truly connect and convert.
We use EMOTIV’s Performance Metrics to offer direct insights into the human brain without the need for decoding.
Measures mental effort while completing a task.
Measures the mental strain caused by challenging tasks.
Measures immersion in an activity.
Measures the intensity of reactions to stimuli.
Measures how well a specific stimuli is recalled.
Measures attraction or aversion to stimuli.
Neuromarketing transforms outdoor advertising by revealing the ideal locations and creative designs that capture attention and inspire action. We ensure your billboard delivers maximum impact where it matters most.
Understand your consumers buying behaviors, interests and emotional triggers with real time neuro data.
Optimize your billboard campaigns with neuromarketing insights. From ideal locations to impactful creative design, we ensure your outdoor ads connect with audiences and deliver results.
Boost your eCommerce success with tailored strategies that convert browsers into customers. From optimized product pages to a seamless checkout experience, we help you increase sales and maximize ROI.
Drive growth for your SaaS business with personalized CRO strategies. From onboarding optimization to reducing churn, we help you turn trial users into long-term customers.
pricing may vary based on the experiment scope and location.
Explore to learn more about our approach to neuromarketing, technologies we use and find answers to your questions.
Neuromarketing combines neuroscience and marketing to understand how consumers’ brains respond to stimuli, helping businesses craft more effective marketing strategies.
Neuromarketing studies involve using tools like EEG, eye-tracking, and biometric sensors to observe and analyze emotional reactions, attention, and engagement during consumer interactions.
We use EEG (Electroencephalography), eye-tracking devices, facial expression analysis, and biometric sensors to collect data on consumer emotions and attention.
Yes, neuromarketing tools like facial recognition and EEG can measure emotions like happiness, surprise, or frustration, providing insights into how consumers emotionally engage with content.
By understanding subconscious reactions to marketing stimuli, neuromarketing helps brands create more effective campaigns that resonate emotionally and cognitively with consumers.
Unlike traditional marketing, which relies on surveys and focus groups, neuromarketing directly measures subconscious responses, providing more accurate and deeper insights into consumer behavior.
Neuromarketing is beneficial for a wide range of industries, including e-commerce, SaaS, retail, entertainment, automotive, and more, helping businesses enhance consumer experiences and increase conversion rates.
Axona Lab is proudly funded and supported by the Science and Technology Angel Network (STAN),
and driven by the cutting-edge advancements of Emotive Labs.
We combine science and technology to redefine consumer insights.
AxonaLab combines neuroscience, AI, and advanced technology to decode consumer behavior, delivering actionable insights that drive impactful marketing strategies.